Sweet Jesus

From pop-ups to the promised land

Sweet Jesus — one of the most Instagrammed ice-cream shops on the planet — is another experiment that began in our lab and has extended across the globe, literally. The brand itself is all about blending childhood creativity and high-quality ingredients to create original edible works of art. And that brand is something we’ve been lucky enough to work with and on since its inception.

Our collaboration with Sweet Jesus begins with their branding. From there we helped develop their in-store look/feel, which has since been applied to 16 stores and counting, including locations in Baltimore and Dubai. And beyond the baseline, we have also worked on marketing campaigns (featuring photography from Matt Barnes), launch activations (like the Confessional), and their next-level franchise kit which was encased in a white vegan leather bible-like thing with an embossed logo on the outside, a 3D-printed popsicle hid in a concealment and yeah, a totally Sweet Jesus-ified printed franchise brochure.